Our story

Made in Riga for women who are not afraid to stand out

ELYNDI is a radically open women's lifestyle brand. Our goal is not to please everyone, but to give women the courage to feel feminine, bold and elegant every day.

Shop new in Visit the store

15%Since 2017

2017brand born in Riga
60,000+customers in 15+ countries
4.9average rating from 1000+ reviews

How it started

From a one-room flat to 15+ countries

2017
One room and one idea
The shops had no clothes in bold colours and cuts that fit the body perfectly. So our brand was born in a one-room flat, back then under the name Butterfly.
Later
The first showroom
More and more customers came, and the flat became too small. We moved to a showroom where you could try things on and meet us in person.
2019
The first store
We opened our first physical store. Today a stunning ELYNDI store awaits you in Riga, at Ulbrokas iela 34C.
2022
Forbes 30 Under 30
Elīna Didrihsone was included in the Forbes Latvija "30 Under 30" list as one of the most successful young entrepreneurs in Latvia.
Today
60,000+ customers in 15+ countries
An online store in four languages and a community that grows on social media every day.

Founders

Elīna and Nauris Didrihsons

There is a superpower in teamwork, which is why ELYNDI is built by a special partnership: a husband and wife, happily married entrepreneurs who started their story in 2017.

Elīna is an entrepreneur, influencer and inspiration who personally selects every collection. Together with Nauris, they run training for other entrepreneurs in Latvia and share the experience, wins and lessons that business has given them.

If we do something, we do it with passion and give it 110%.

On social media

Follow our story every day

Elīna and Nauris openly share their everyday life, business and what happens behind the scenes at ELYNDI.

@didrihsoonee
Elīna Didrihsone
ELYNDI founder, entrepreneur and influencer
Follow on Instagram Elīna Didrihsone
@nauris.d
Nauris Didrihsons
ELYNDI co-founder and entrepreneur
Follow on Instagram Nauris Didrihsons
@elyndi.official
ELYNDI
New arrivals, outfits and behind the scenes every day
Follow on Instagram ELYNDI

What we believe in

Four things we never compromise on

01
A personal approach, not trends

Elīna selects the collections herself. We focus not on trends, but on what truly suits you and makes you feel confident.
02
Open about everything

On social media we share everything: experience, wins and losses too. When things are hard, we do not hide it.
03
At 110%

If we do something, we do it with passion. We have the ambition to be first and one step ahead.
04
The ELYNDI WOW effect

We do not just do what is expected of us, we surprise you with something unexpected. A satisfied, happy customer is our everyday goal.