Our story

For women who aren't afraid to stand out

ELYNDI is a bold, unapologetic women’s fashion and lifestyle brand. We’re not here to fit in. We’re here to inspire women to stand out, feel feminine and wear what they love.

Shop new in Come visit us

15%MADE TO STAND OUT

2017brand created in Riga
60,000+Customers in more than 15 countries
4.9average rating from 1000+ reviews

How it started

From a one-room flat to 15+ countries

2017
Brand Butterfly
Shops were missing bold colours and cuts that truly flatter the figure. That’s how our brand was born in a studio apartment, back when it was still called Butterfly.
Later
We're expanding
As our customer base grew, we soon outgrew the apartment. We moved into our first showroom, where you could try things on and meet us in person.
2019
The first store
We opened our first physical store. Today a stunning ELYNDI store awaits you in Riga, at Ulbrokas iela 34C.
2022
Recognition from Forbes
Elīna Didrihsone was included in the Forbes Latvija "30 Under 30" list as one of the most successful young entrepreneurs in Latvia.
Today
We keep growing
An online store in four languages, a shop in Riga, and a community that keeps growing with us on social media.

Founders

Elīna and Nauris Didrihsons

There is a superpower in teamwork, which is why ELYNDI is built by a special partnership: a husband and wife, happily married entrepreneurs who started their story in 2017.

Elīna is an entrepreneur, influencer and inspiration who personally selects every collection. Together with Nauris, they run training for other entrepreneurs in Latvia and share the experience, wins and lessons that business has given them.

If we do something, we do it with passion and give it 110%.

Social media

Follow the behind-the-scenes action

We share our daily life, business, and what goes on behind the scenes.

@didrihsoonee
Elīna Didrihsone
ELYNDI founder, entrepreneur and influencer
Follow on Instagram Elīna Didrihsone
@nauris.d
Nauris Didrihsons
ELYNDI co-founder and entrepreneur
Follow on Instagram Nauris Didrihsons
@elyndi.official
ELYNDI
New arrivals, outfits and behind the scenes every day
Follow on Instagram ELYNDI

WHAT MATTERS TO US

Principles at the heart of our work

01
Personal approach

Elīna selects each collection herself, not based on trends, but on what flatters your figure and makes you feel confident.
02
No filter

We share everything openly: our experiences, wins and losses. If we face challenges, we don’t hide them.
03
At 110%

If we do something, we go all in. With ambition, energy and the drive to always do more.
04
The ELYNDI WOW effect

“Good” isn’t good enough for us. We want to surprise you with an experience, the way we treat you, and a feeling that stays with you long after your purchase.